![]() We’re for all generations and levels of makeup expertise, from the makeup-savvy individual who is always on the hunt for new trends to the minimalist. The brand's mission? "Offering innovative, accessible, and effortless cosmetics for all by providing technologically advanced formulas with on-trend expertise and New York City edge."įeinstein went on to emphasize the importance of empowering the Maybelline community, "At Maybelline, we use our products to help make everyone, everywhere feel ready to take on their world. A century later, Maybelline New York became the number one cosmetic brand globally, available in over 120 countries. In the 1950s, the first makeup commercials people watched on TV were Maybelline’s."įrom humble beginnings in 1915 to now, it's important to understand the impact and magnitude that Maybelline New York has had on the cosmetics industry. While there are many countless groundbreaking "firsts" from Maybelline New York, Feinstein notes one of the most memorable moments from the brand hails from the 1940s, "How-to ads featuring stars such as Hedy Lemarr showed women different ways to wear makeup in which, at that time, they’d only seen at the theater. Feinstein notes, "This iconic mascara was an instant hit – and is still one of the brand’s best-selling products to this day, selling one Great Lash tube every 5 seconds!" The most iconic makeup product of all was Maybelline Great Lash Mascara, the green and pink tube inspired by fashion designer Lily Pulitzer. Fast forward to 1971, and mascara became a permanent fixture on everyone's vanity. While the first mascara was created in 1915, it has certainly come a long way since then, and we have Thomas Lyle Williams and Maybelline to thank for it. ![]() Other Brands You'll Love: Cover Girl, Physician's Formula, NYX Cosmetics Thomas then went on to invent the very first mascara and came up with the name Maybelline by combining his sister's name and the key ingredient that helped create it: Vaseline. Step 13: Glow with a 24k HighlighterĪmping up the radiance, Debasree uses the Elf Cosmetics 24k Highlighter, imparting a luminous glow to her skin.Most Popular Products: Great Lash Mascara, Instant Age Rewind Concealer, Sky High Mascara, Matte Ink Liquid Lipstickįun Fact: Thomas Lyle Williams wanted to create a product to embellish eyelashes, and would watch his sister, Mabel, mix vaseline and coal dust together to enhance and open up her eyes. Step 12: Rich Brown Lips with Belongįor the finishing touch, Debasree glides on the Kaybykatrina Belong Lipstick, complementing the warm tones of the latte-inspired makeup. Lining her lips with the Lakme India Spice Note Lip Liner, Debasree adds depth and definition before applying the final lip color. Step 10: Perfectly Groomed Browsĭebasree ensures her brows are on point using the Benefit India 24-Hour Brow Setter, creating a well-groomed and defined eyebrow look. ![]() With the Maybelline Sky High Mascara, Debasree achieves long and voluminous lashes, framing her eyes beautifully. ![]() Using the Nyxcosmetics_in Epic Smoke Liner in brown, Debasree defines her eyes, adding subtle drama without overpowering the warm-toned look. To create mesmerizing eyes, Debasree reaches for the Kaybykatrina Indulge Eyeshadow Stick and Kirobeauty Sandy Copper, blending and defining her eye area with artistry. Step 7: Captivating Eyes with Sandy Copper Step 6: Set the Makeup with Powderĭebasree sets her makeup in place with the Givenchy Beauty Prisme Libre Powder, ensuring a long-lasting and matte finish. Using the Simplynam.beauty We Go Way Back Almond Brown Blush, Debasree adds a warm flush to her cheeks, elevating her overall look with a touch of color. Keeping the look fresh and natural, Debasree opts for Smashbox India Medium Tinted Moisturizer, adding a healthy glow to her complexion while providing lightweight coverage. She then uses the Maybelline Age Rewind Concealer in the shade Medium to conceal blemishes, leaving her skin looking flawless and radiant. Step 3: Correct and Conceal Imperfectionsįor a seamless finish, Debasree applies the Kaybykatrina Peach Corrector to neutralize any discoloration or dark circles. Using the Lagirl Cosmetics Espresso Contour, Debasree expertly sculpts and defines her facial features, adding depth and dimension to her look. The primer creates the perfect base, ensuring the makeup stays put all day. Step 1: Primer for a Smooth Canvasĭebasree starts by prepping her skin with the Type Beauty Inc Over Dew Primer, providing a smooth canvas for flawless makeup application. Beauty Influencer Debasree takes her audience on a captivating journey as she recreates the viral 'latte' makeup trend, inspired by With a skillful hand and an in-depth understanding of makeup products, Debasree guides her viewers through each step of the routine, explaining the functions of the products she uses.
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